AI Automated Follow-Up is the process of using artificial intelligence to automatically send personalized, timely, and relevant messages to prospects or customers after an initial interaction — without the need for manual effort by a salesperson or marketing team.

Whether it's a lead who filled out a form, a customer who abandoned their cart, or someone who opened an email but didn’t respond, AI ensures the follow-up happens at the right time, with the right message, through the right channel — increasing the chances of engagement and conversion.