AI CRM Integration is the process of combining Artificial Intelligence (AI) capabilities with a Customer Relationship Management (CRM) system to automate, enhance, and personalize how businesses manage customer relationships.

While a traditional CRM stores customer data and manages interactions, AI enhances it by analyzing that data intelligently — enabling smarter sales, better marketing, and more effective customer service.

The result is a CRM that not only records information but actually learns from it and acts on it.